Appco Direct GmbH

Appco has succeeded in continually keeping up with the changing trends and perceptions of its customers. The unique feature of Appco is its adaptability to unexpected changes. The members are always alert to identify the slight variances occurring in the market. They collect market information to analyse the changes in the perceptions and attitudes of the customers and deliver the right product to the right customer.
In direct marketing, being a dynamic area for sales and promotional activities, the companies who sustain are those who are equipped to hold on in turbulent situations. Appco professionals have succeeded in identifying the opportunities hidden in these tough situations and therefore attain measurable results.

The members of Appco Direct are coached to plan for their business success. The smallest detail like understanding the customer’s needs and expectations, strategic planning, and how much time should be spend with the potential customer, etc. are part of the pre-planning by the representative. These details help them to deliver quality service and to understand their market in a better way and provide the right products to the target customers. With these simple details in hand Appco professionals makes a smooth entry into the direct marketing segment.

Those who know of Appco Direct will know that it has a global reach. Appco has operations not only in Germany but also the Netherlands, Poland, Spain, Malaysia and Thailand amongst others, which makes it adept at working in various markets, delivering the best results for their clients' products and services.
The representatives explore strategies that are new and innovative, especially in maintaining relationship with existing customers while building new business opportunities.
It is this attitude of exploration that has led Appco Direct to expand globally and maintain its position as a world leader in direct marketing.

Appco is making inroads in the Malaysian market with its innovative strategies and highly motivated sales representatives. They have a collective sales force to deliver high quality service in the Charity division and are now diversifying into other marketing segments with this experience.
The company has many Malaysian prominent businesses as clients and is advancing successfully, delivering first class service to the Malaysian population. In addition to this the young Malaysian citizens are given ample opportunity to establish their careers in a leading global company like Appco.
Appco has a tradition of uplifting individuals along with the company's growth.

In 2007 Appco made an entry into Thailand’s direct sales market, and has continued to make an impact to this day. Appco professionals have managed to achieve some amazing results through utilising a mixture of direct marketing techniques to promote its clients products and services. The techniques used in the Thailand market are a blend of both conventional as well as using more innovative approaches.
Appco professionals conduct sales and promotions through direct marketing techniques, including doorstep marketing, B2B marketing and site marketing, ensuring high volume customer acquisition for their clients.
The innovative strategies and revolutionary marketing concepts introduced and implemented by the company changed the face of direct marketing in Thailand.

Appco with offices in 20 countries has a huge number of resources at its disposal, consistently achieving if not exceeding targets. As each milestone is achieved it continues to highlight the ongoing power of direct sales and marketing. This provides for opportunities for those keen to enter the world of direct sales.
The company provides plenty of opportunities for those people with the right attitude and desire to succeed. As they continue through this role they attain excellent customer service skills, learn to work as a team and have the opportunity to further their growth in the company.
Therefore, the company looks for holistic development and provides the perfect atmosphere in which to work.

The Vice President and Country Head of India, Tony Fernandez discussed a proactive plan to Appco's Team in India recently. Mumbai, India hosted this Telecommunications Division event of Appco and the main agenda for the day was to introduce the new plan - 'Mission10,000’. Tony Fernandez discussed the strategy and the plan of achieving 10,000 sales a month.
The whole team of Owners who have already proven their excellence in the Telecommunications division were also encouraged through recognitions and awards.
The Appco team in India has stirred up their aspirations and are fully equipped to move forward for the success of the company.

The Financial services sector of Appco Direct has been providing credible services to many leading financial institutions across the globe. The company markets its services either through B2B marketing or event marketing techniques. Appco is highly specialized to provide measurable results and has already gained experience by selling Credit Cards, Corporate Charge Cards and providing business loans to the corporate sector. And in the consumer sector, Appco has made sales promotions in the Credit Card marketing, Unsecured Personal Loans, Balance Transfers and also in the Mortgages and Secured Loans segment.

The Telecommunication arm runs as a specialised division within the Appco Group, with dedicated staff highly trained to deliver expert solutions suitable for the segment. The company provides services to both corporates as well as SMEs.
The company has more than 10 years experience in the market and has sold a variety of products such as mobile phones, broadband & Internet, business fixed line sales and other related services for corporate consumers. Appco has also provided services for individual consumers on post-paid mobile phones, wireless Internet sales like HSDPA and home fixed lines. Appco provides the right routes to market the telecommunications products and services for optimum results.

Appco has been in the direct sales and marketing arena for over a decade. The key to continuously succeeding in this dynamic field is to challenge existing methods and apply innovative sales and marketing techniques. This has enabled Appco to remain at the top of its field. The field is constantly changing and Appco manages to maintain its core values system, while challenging the status quo. Appco keeps up with the pace with the dynamic market through data collection and data analysis. It is with this thorough knowledge that Appco succeeds in promoting the products and services of its brand name clients.

The Appco sales personnel employ a 'unique' strategy to attain their targets. As part of the company’s sale and marketing activities, the Appco group of contracted Marketing Companies of Singapore have begun sales promotional activities in the hawker centres. This was an innovative idea to promote Credit Cards. The results have been very encouraging. A relaxed professional approach meant that many customers were signed up immediately and many more took advance of the brochures on offer. Appco succeeds because of the dedication and commitment of the sales personnel towards the customer, and in delivering trusted brand solutions.

Appco has completed three years of succesful business in Indonesia. Appco launched its business in the Indonesian market on June 12th, 2006. In the initial stages Appco focused on the charity division, which witnessed many sign ups. The Direct Debit Donor Programme brought in the success for Appco in the charity division. Appco is working with the Heart foundation of Indonesia and also the World Wild Life Fund and has raised a good fund from its charity clients. Appco concentrates on Children Education Programmes. Appco is gradually moving into the other sectors like Telco, Credit etc, where it will be using the same direct marketing technique to market the products in the Indonesian market.

Under the leadership of Mick Rose Appco has created its own space among other marketing companies in Spain. This decade has been a success story for Appco's team in Spain. The team is moving forward with a mix of experienced Spanish Owners who are continuously sharing their knowledge and achieiving tartgets. They are collectively doing the best job in the charity division, which has excellently increased their client base through direct marketing.
In the Credit division too, Appco delivers more sales with higher quality than any other acquisition channel within the Credit industry in all of Spain.
Appco with this experience and the strong faith of its clients is now venturing into Energy division, Insurance division and also VOIP Telephony in the Telecommunication industry.
With the strong foundations of knowledge and leadership Appco is now one of the upoming leading marketer in Spain.

Appco's programmes are tailor-made for all types of industries. They give apt solutions for established corporates seeking large scale marketing and also for SME trying to do a small test-marketing of a product or service. Appco can lend quality service to all who requires a face-to-face sales force targeted towards consumers or businesses. Appco plans systematically and through an effective channel of communication keep their well-experienced sales force informed. Whenever a new target is set, the chosen sales personnel are retrained to achieve measurable results.

The members work as a team in Appco Direct and maintain a personal rapport with all the members of the company. This personal rapport is maintained through constant discussions organised every now and then by concerned teams. The well-experienced leaders of Appco come in direct contact with the Owners to not only share their experiences but also to give tips to turn obstacles into opportunities. The compatible relationship between the members of a company is crucial to grow collectively and attain measurable results.

Appco sales personnel in Singapore are targeting Hawker centres as a site marketing strategy. This strategy is been tried in the marketing of Credit Cards. The main advantage of this marketing strategy is that, the people who are furnished with the brochurers are in a relaxed mood and are free to think about signing up for the Credit Card of their choice. Those who are interested, are signed up immediately if the identification papers and CPF contribution statement is produced. This strategy also helps to gather the immediate feedback of the customers, and this is used to further the growth of the company.