Appco sales personnel in Singapore are targeting Hawker centres as a site marketing strategy. This strategy is been tried in the marketing of Credit Cards. The main advantage of this marketing strategy is that, the people who are furnished with the brochurers are in a relaxed mood and are free to think about signing up for the Credit Card of their choice. Those who are interested, are signed up immediately if the identification papers and CPF contribution statement is produced. This strategy also helps to gather the immediate feedback of the customers, and this is used to further the growth of the company.
